Where should it be applied?
Instantly clear and recognisable, our logo is used in almost all of our commercial communication activities. It’s use in commercial publications and brand communication ensures a higher degree of exposure of our brand.
The use of logos and other material belonging to Egholm A/S property rights are not permitted to be used directly by you in your own communication. All such corporate material is developed by Egholm and supplied to you.
All logotypes are available in CMYK and PANTONE (PMS) Colours for professional graphic production use and in RGB colour space for use in screen applications like Microsoft Office or online media.
The master logotype should be used as the first option at all times. Variations should be used only when background or colour space does not supply sufficient contrast to properly display the master logotype.
The EGHOLM logo should always be surrounded by a minimum area of space. The area of isolation ensures that headlines, text or other visual elements do not encroach the logo.
The area is defined by using the height of the lower part of the "E" in EGHOLM. A margin of clear space equivalent to this height is drawn around the logo to create the invisible boundary of the area of isolation.
The Egholm logotype must never be smaller than eg 30 mm wide.
All downloadable logo files in this guide are constructed with the isolation area included.
In events where use of the master logotype is not possible one of the variations shown below may be used.
Egholm Colour palette
Egholm standard colours are green, orange and two variations on grey.
The green colour represents our machines, the greys represent our tools and attachments.
Orange can be used for callouts, buttons and contrast where needed.
Roboto is the Egholm typeface for all marketing communication elements supported by us.
Designed by Christian Robertson of Principal Design, Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves.
While some grotesks distort their letterforms to force a rigid rhythm, Roboto doesn’t compromise, allowing letters to be settled into their natural width. This makes for a more natural reading rhythm more commonly found in humanist and serif types.
Font files are available in the "Downloadables" section.
Egholm have developed taglines that can be used in different situations and combinations. Please consult Egholm Marketing if you are in doubt how, and when, to use.
Taglines are part of the Egholm corporate visual identity and may not be translated or altered in any way.
Production files are available in the "Downloadables" section of this guide.