Logotype

Where should it be applied?

Instantly clear and recognisable, our logo is used in almost all of our commercial communication activities. It’s use in commercial publications and brand communication ensures a higher degree of exposure of our brand.

The use of logos and other material belonging to Egholm A/S property rights are not permitted to be used directly by you in your own communication. All such corporate material is developed by Egholm and supplied to you.

The logotype must never be written in normal text – not even in the company font Roboto and with a green ”G” like: EGHOLM
It must always be the downloaded original logotype.

 

All logotypes are available in CMYK and PANTONE (PMS) Colours for professional graphic production use and in RGB colour space for use in screen applications like Microsoft Office or online media.

DOWNLOAD LOGO FILES

Master logotype

Master logotype

The master logotype should be used as the first option at all times. Variations should be used only when background or colour space does not supply sufficient contrast to properly display the master logotype.

Isolation area

Isolation area

The Egholm logo should always be surrounded by a minimum area of space. The area of isolation ensures that headlines, text or other visual elements do not encroach the logo.

The area is defined by using the height of the lower part of the "E" in Egholm. A margin of clear space equivalent to this height is drawn around the logo to create the invisible boundary of the area of isolation.

The Egholm logotype must never be smaller than eg 30 mm wide.

All downloadable logo files in this guide are constructed with the isolation area included.

Isolation Area - illustration

Logo variations

In events where use of the master logotype is not possible one of the variations shown below may be used.

Logo Variation 04
Logo Variation 01
Logo Variation 02
Logo Variation 03

Egholm colour palette

Egholm standard colours are green, orange and two variations on grey.
The green colour represents our machines, the greys represent our attachments.
Orange can be used for callouts, buttons and contrast where needed.

  •  
    EGHOLM GREEN
    • HEX #40B143
    • RGB 6417767
    • CMYK 7001005
    • RAL 6018 - GELBGRÜN
    • PMS-C PANTONE 369 C
     
  •  
    EGHOLM ORANGE
    • HEX #EA7125
    • RGB 23411337
    • CMYK 0651000
    • RAL 2011 - TIEFORANGE
    • PMS-C PANTONE 158 C
     
  •  
    EGHOLM DARK GREY
    • HEX #616265
    • RGB 9798101
    • CMYK 60404035
    • RAL 7031 - BLAUGRAU
    • PMS-C COOL GRAY 10 C
     
  •  
    EGHOLM LIGHT GREY
    • HEX #8C8D8E
    • RGB 140141142
    • CMYK 45303015
    • RAL 7036 - PLATINGRAU
    • PMS-C COOL GRAY 8 C

Corporate typography

Roboto is the Egholm typeface for all marketing communication elements supported by us.

Designed by Christian Robertson of Principal Design, Roboto has a dual nature. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves.

Font files are available in the "Downloadables" section.


Corporate taglines

Taglines are part of the Egholm corporate visual identity.

Our taglines may not be translated or altered in any way. Example to the right shows the use of tagline in French material.

When used on coloured background, the taglines must be in negative. 

See examples below on orange background..

Tagline files are available in under Downloadables.

French Ad
Honest Work
Honest People
Honest Machines
Honest Work - Neg
Honest People - Neg
Honest Machines - Neg